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PR For Enterprise Software: Consider Decision Processes
Get complex enterprise software solutions appropriately covered in target media? For this it is key…
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Internet of Things – A Strategy For Networked Thinking
The widely quoted survey from McKinsey Global Institute about the Internet of Things (IoT) reveals…
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Intergeo 2015 – Value-Driven Geospatial Business Models
Geospatial is one of the hottest industries today with major impact on almost every other…
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Go-To-Market Challenges 2015
Survival of the fittest: Besides all other success criterias, a company’s go-to-market (GTM) strategy can be…
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LBS goes Automotive: Location Matters
I like my regularly discussions with decision makers, colleagues and friends from the automotive industry,…
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TESLA & Co – Challenger in Central Europe
Time of change might be close: Some of my friends are currently thinking about purchasing…
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